Wholeness Is the Strategy

I used to think I had to compartmentalize - hide the mom part, downplay the advocacy, quiet the enthusiasm, “act” like a CEO. Not anymore.

I’m a mom of five, including two with special needs. I’ve navigated IEP meetings, unexpected medical turns, and the quiet weight of systems never built with families like mine in mind.

I started in affordable housing not because it was easy or glamorous, but because I know what it’s like to 𝐟𝐢𝐠𝐡𝐭 𝐟𝐨𝐫 𝐬𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲. 𝘈𝘯𝘥 𝘐 𝘳𝘦𝘢𝘭𝘭𝘺 𝘯𝘦𝘦𝘥𝘦𝘥 𝘢 𝘫𝘰𝘣.

I know how much 𝐡𝐨𝐮𝐬𝐢𝐧𝐠 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 - especially for 𝐟𝐚𝐦𝐢𝐥𝐢𝐞𝐬 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐡𝐨𝐥𝐝 𝐢𝐭 𝐚𝐥𝐥 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫.

That’s why I don’t waste time on noise.
That’s why our team focuses on mission-aligned clients, not just contracts.

Here’s what I’ve learned and what helps me lead from a place of purpose and sustainability:
✅ 𝐑𝐢𝐠𝐡𝐭 𝐏𝐞𝐨𝐩𝐥𝐞 𝐎𝐧𝐥𝐲: I hire people who believe in housing, not just those chasing a paycheck.
✅ 𝐍𝐨 𝐌𝐨𝐫𝐞 𝐒𝐩𝐥𝐢𝐭 𝐒𝐞𝐥𝐟: I don’t separate the personal from the professional. My lived experience is part of what makes me effective.
✅ 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐢𝐬 𝐍𝐨𝐭 𝐚 𝐃𝐢𝐫𝐭𝐲 𝐖𝐨𝐫𝐝: I lead with urgency, clarity, and detail.

What part of your personal story is fueling your leadership?

Katie Goar

Katie Goar started with Quadel in 2007 and began leading the company as president in 2015. She leads Quadel with a special focus on customer service and has shifted the company’s corporate culture, resulting in excellent client service. Katie brings decades of affordable housing experience, having held a mayor-appointed position in city government, a top-level management role within a public housing authority and provided portfolio oversight for 60,000 multifamily units before leading Quadel, a nationwide affordable housing consulting and training organization.

https://www.katiegoar.com/
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The Who Drives Success

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Building Without a Blueprint