From Parkour to Policy

My oldest son has a special talent for testing the very edges of my patience as a mom.

Kayaking in creeks where there are alligators.
Starting a school project at 10 PM the night before it’s due.
High drama stunts in parkour, running, climbing, and vaulting.

He has to "stick" the landing, or its off to the hospital to treat a broken bone.

𝐒𝐭𝐢𝐜𝐤 𝐭𝐡𝐞 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 means finishing strong. Steady, grounded, arms up with confidence.

I'm a leader in the affordable housing space.

When I'm speaking to people who aren't in my world, but I want them to care, I have to "stick" the landing or else they walk away detached.

So, I present my framework:
▶️ Affordable housing can be an abstract concept for those whose lives are unaffected. That's why, I tell 𝐩𝐞𝐨𝐩𝐥𝐞 𝐬𝐭𝐨𝐫𝐢𝐞𝐬.

People like Galiano Tiramani, who co-founded Boxabl in 2017 and is revolutionizing housing with foldable, factory-built modular homes.

▶️ Separate 𝐟𝐚𝐜𝐭 𝐟𝐫𝐨𝐦 𝐟𝐢𝐜𝐭𝐢𝐨𝐧.
There’s a long-standing myth that bringing in lower-cost housing will make neighborhoods less desirable or less safe and reduce home prices. But the research consistently shows that well-designed, well-managed affordable housing does not decrease property values and in some cases, it improves.

▶️ 𝐔𝐬𝐞 𝐲𝐨𝐮𝐫 𝐯𝐨𝐢𝐜𝐞 to keep affordable housing top of mind.
In 2024, I did a TEDxTalk and it changed one person's mind in Brooklyn about the affordable housing going up in her backyard. I'm a product of someone like her who said 'yes' to such a project.

A framework helps my son 'land' that jump when he's defying gravity.

A framework helps me speak to people who don't understand affordable housing.

What ways are you finding to "stick the landing?"