Designing Our Best Work
Before racing into what’s next, I recently paused with my team to creatively vision cast and brainstorm.
Not - what are our goals?
Not - what is the stretch growth target?
As a leadership team, we did a simple exercise where we listed:
• 5 moments we’ll never forget
• 5 moments we’d never want to relive
And identified the patterns behind both!
That’s where our "ah-ha" moment showed up.
The wins weren’t accidents.
They came from strategy, connections, clear expectations, and when people felt trusted to do great work.
The hard moments weren’t random either.
They shared themes: misalignment, distractions from our core strengths, or saying yes when we should’ve said no.
So we asked the questions that actually moved the needle:
➡️ How do we create more top 10% moments - the ones that raise the bar for our team and our clients?
➡️ What belongs on our “never again” list - decisions, behaviors, and work that pull us away from who we want to be?
Then we zoomed out.
To focus on what we do exceptionally well, invest even more in our people, and protect our standards as fiercely as our growth.
And that's how we are showing up this year.